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Impulse für deineSocial-Media-Arbeit
Strategies, real-world examples, and insights from the ViralSpoon team.
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Social Media and the Law: Legal Notice, Image Rights and Data Protection Explained for Businesses
Legal notice under Section 5 DDG, image rights, music, ad disclosure and GDPR: the key legal questions for businesses on social media in Germany at a glance.
Read postComments, Criticism and Backlash: How Businesses Respond Confidently on Social Media
How businesses should respond to comments, negative criticism and trolls: rules for good community management, reply examples and when deleting is okay.
Read postEmployees as the Face of the Brand: How People Make Social Media Credible
Why posts with people perform better, how businesses can show their team on social media and what to consider legally and on a human level.
Read postWhen You're Out of Ideas: 25 Content Ideas for Businesses That Actually Work
No idea for your next post? 25 proven content ideas for businesses, sorted by theme, plus a method to beat creative block for good.
Read postLinkedIn for Small Businesses: Why the Platform Pays Off Even Without a Corporate Budget
LinkedIn isn't just for corporations. How small businesses, service providers and trades can use LinkedIn for sales, trust and recruiting.
Read postIs Facebook Still Worth It for Businesses? A Sober Assessment
Is Facebook still relevant for small and medium-sized businesses? User numbers, audiences and when the platform is worth it, soberly put into context.
Read postSocial Media as a Search Engine: How Businesses Get Found on Instagram, Google and in AI Answers
People search on Instagram, TikTok and in AI assistants. How social search and GEO work and how businesses can become visible there.
Read postReels, Carousel or Single Image? Which Format Works When
Reels, carousel post or single image: which Instagram format drives reach and which builds loyalty? An overview with clear recommendations for businesses.
Read postThe Best Time to Post: What the Data Says and Why Your Own Numbers Matter More
When is the best time to post on Instagram, Facebook and LinkedIn? What large data studies show and how to find the right posting time for your business.
Read postHow Often Should Businesses Post on Social Media? An Honest Look at the Right Rhythm
How often should businesses post on Instagram, Facebook, LinkedIn and TikTok? Benchmarks, what really matters and how SMBs keep a sustainable rhythm.
Read postFrom Travel Agency to AI Social Media Manager – The ViralSpoon Story
How a concrete problem at Alfons Kissel's travel agency sparked the idea for ViralSpoon – the founding story of Paul Kissel and Samuel Stockhausen.
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