How a Travel Agency Problem Became ViralSpoon
ViralSpoon is an AI-powered social media automation tool for small and medium-sized businesses. The idea behind it wasn't born on a flipchart, but from a very concrete problem in the everyday life of a travel agency.
From Travel Agency to Product Idea
Founder Paul Kissel grew up around the travel agency business. His father Alfons runs his own travel agency, where Paul worked during his dual study program and got deeply involved with the digitalization of travel agencies.
In the process, he encountered a challenge familiar to many small and medium-sized businesses: social media is important, but day-to-day operations often leave little time or know-how to create good content regularly.
To outsource this task, the travel agency hired a social media agency. However, the content produced was often generic and barely reflected what made the business unique.
That's where the decisive idea came from: What if AI could automatically create individual social media content for businesses – simply, efficiently, and with as little effort as possible for the business?
This idea still shapes ViralSpoon today. Social media should work even for businesses that have no dedicated marketing department and can't invest time in content production every day.
Entrepreneurial Experience as a Foundation
Even before ViralSpoon, Paul had founded his own startup, motravo. The platform combined visual travel inspiration with personal advice: users could discover their interests through travel images and then receive individual offers from travel advisors.
From Travel Agency to Growing Software Company
In 2024, ViralSpoon began development and its first beta phase. The official market launch and first customers followed as early as spring. That same year, the company took 1st place at the Travel Start-up Night by VIR and TIC.
With ViralSpoon Connect, the next major development milestone followed in 2025. Among other things, the solution makes it possible to share content between businesses and their sales partners and reuse it individually. You can find out more at ViralSpoon Connect.
At the same time, the company kept evolving: ViralSpoon UG became ViralSpoon GmbH, the team grew, and internationalization began.
What started in a travel agency can now be applied to numerous industries. Planning, content creation, and publishing are automated, while the business itself retains control over its presence.
To learn how ViralSpoon specifically supports travel agencies, visit Social Media Automation for Travel Agencies.
