This is the difference between a post created in the ViralSpoon app and a photo uploaded directly from the Instagram app.
ViralSpoon stores your company's Brand Voice: tone for text, colors and layouts for graphics. The templates the app suggests draw on this. Logo, colors and font sit in the same place as in every other post.
In practice, this means you don't have to make any design decisions on the go. You simply pick from what the ViralSpoon app suggests, and the post fits in with the rest. This matters especially for spontaneous content, since it would otherwise stand out as foreign to the profile.
Anyone who wants to design the templates themselves can do so in the template editor in the browser. Fine-tuning of brand language and rules happens in Expert Mode – also a browser task that you do once and that then applies everywhere.
