Post creation brings four elements together: occasion, text, layout, and image.

  1. Occasion. You describe what it's about in one sentence, or start from an existing file, a link, or a photo.
  2. Text. The ViralSpoon AI writes post text and hashtags in the tone of voice saved for your business. You can find out exactly how to set this tone of voice on the Brand Voice page.
  3. Layout. A template is filled with your brand colors, your font, and your logo. You adjust the templates themselves once in the template editor, instead of correcting each post individually.
  4. Image. You use your own photos, integrated stock photos, or AI-generated imagery.

The result is a post ready to publish. You can accept it, edit it in the editor, or discard it; text, image, and layout each remain individually editable.