The content calendar is the shared view here: what's being published in the coming weeks sits in one place and is clear to everyone working in the account. How it comes together is explained on the content calendar page.
On top of that: no post has to go out unseen. Every post, whether generated automatically or started manually, can be viewed, edited, or discarded before publishing.
So posts look and sound the same regardless of who creates them, design and language are managed centrally: templates in the template editor, tone and rules in Brand Voice. That's the real advantage over working spread across separate tools.
