With ViralSpoon Connect, the brand provides its content centrally. Posts, carousel posts, and reels are uploaded to Connect and made available there to all connected partners. Each partner sees, in their own ViralSpoon account, which content their brand partners are offering, and decides for themselves which of it fits their company and their audience.
Once the partner has chosen a piece of content, AI takes over the individualization. The content is automatically adapted to the partner's branding, for example in terms of tone, colors, and logo. This turns the centrally provided content into an individual post for the respective social media presence. It can then be published on the connected channels at the right time via automatic publishing.
After publication, both sides benefit from a shared data foundation: both the brand and the partner receive performance data in real time and can track how each post is performing. This is exactly where a key difference from classic content distribution via newsletter lies. While the brand typically has no way of knowing whether or how provided content was actually used, ViralSpoon Connect makes visible how often content is selected and published by partners, and what impact it then achieves.
