Post creation covers the formats small businesses need in everyday use:

  • Post – single image with text, ideally in 1:1 format.
  • Story – generated from an image upload, portrait 9:16 format.
  • Carousel – several slides in one post, via the carousel generator.
  • Text slides – graphically designed carousels where the text is the image. More on this on the text slides page.
  • Offer and promotion posts – posts about prices, promotions, and dates.

Publishing goes out to Facebook, Instagram, LinkedIn company pages, and WhatsApp. Instagram requires a business profile linked to a Facebook page via the Meta Business Portfolio.