Cookie-cutter content is exactly what happens when only the text is generated and the image is pulled from a stock photo database. The result fits every business — and therefore none.

ViralSpoon grew out of exactly this problem. The idea took shape in the travel agency of Alfons Kissel, father of founder Paul Kissel: a hired social media agency was delivering interchangeable travel content that had nothing to do with the business.

That’s why ViralSpoon’s AI content creation doesn’t start with the text — it starts with the business itself: its colors, logo, tone of voice, services, and imagery.