Social media for pharmacies:become visible,without risking advertising law

Alongside the Therapeutic Products Advertising Act, pharmacies are also subject to the professional codes of the regional pharmacist chambers, the Pharmacy Operating Regulation, and the Act Against Unfair Competition (UWG). For social media practice, a simplified rule applies: the further a post moves away from advertising a specific product, the lower the therapeutic-advertising-law risk generally is. Suitable topics can include on-call duty and opening hours, delivery services, services offered, team and job information, explanations of e-prescriptions or compounding, as well as general health information without product reference and regional activities. However, as soon as specific medicines, their effects, or prices are advertised, the corresponding legal requirements must be given particular attention. Such boundaries can also be set as fixed rules in ViralSpoon Brand Voice.

This overview serves as a general orientation and does not constitute legal advice.

ViralSpoon does not yet automatically check whether a post is HWG-compliant. A corresponding AI check is in development but is not yet part of the product. Even today, pharmacies can set their own rules in Brand Voice — for example, avoiding medicine names, effect claims, discounts, or certain forms of advertising. The configured Brand Voice also ensures consistent communication, while custom topic guidelines in the content calendar can deliberately prioritize low-risk content. What remains decisive is approval before publishing: every post can be reviewed and adjusted by the pharmacy. ViralSpoon makes creation and planning easier this way, but it doesn't replace professional or advertising-law review. Legal responsibility and the final assessment remain with the pharmacy.

This overview serves as a general orientation and does not constitute legal advice.