With services, nobody buys a product — they buy a judgment call. The customer can't assess quality in advance, so they assess the person instead.
That's exactly why a different type of content works for service providers than in retail. What resonates is mindset: how you frame a problem, which questions you ask first, what you advise against. What doesn't resonate are lists of services and quote graphics.
That mindset is also the hardest thing to delegate. That's why, with ViralSpoon, the effort isn't in creating content but in setting it up: what's your stance, what do you never say, which terms do you use.



