The trades have a big advantage for social media: the results of your own work are visible. Reference projects can be shown as a carousel, for example, before-and-after images make changes immediately apparent, and close-up shots can highlight the quality of the work. Glimpses into the team and everyday work life are also particularly well suited for attracting employees, while text slides with expert knowledge give potential customers useful information. One often underrated format is the capacity notice, which lets you communicate short-notice availability and prompt specific inquiries. Posts like this can be flexibly worked into the ViralSpoon content calendar. For feed posts, the 1:1 format is recommended; for stories and reels, use 9:16.
Branche
Social media for trades businesses: Show your references,Find skilled workers
In a trades business, ViralSpoon works like a virtual social media employee: the AI plans topics, designs images and text in your company's branding, and publishes automatically. A phone photo from the job site becomes a reference post. The same channel shows journeymen and apprentices what it's like to work at your company.
Problem and Solution
What holds things up in everyday work — and how ViralSpoon solves it.
What trades businesses should know
Content that works for trades businesses
Social media in the search for skilled workers
For many trades businesses, finding journeymen, technicians and apprentices has become just as big a challenge as winning new orders. Social media doesn't replace a job board, but it can continuously show what everyday work at the company actually looks like. Regular glimpses of the team, authentic job site photos and posts from an apprentice's perspective give potential applicants a sense of who they'd be working with and under what conditions. For training employers in particular, this ongoing visibility can help them be recognized as an employer. ViralSpoon helps by making it easy to plan and publish content like this on a regular basis.
Matching Features
The product pages that are especially relevant to this solution.
Automated Posts
Images and text for social media are created automatically in your business's branding.
To the Product PageViralSpoon App
Take a photo, choose a template and AI text, publish — the ViralSpoon app for iOS and Android.
To the Product PageContent Calendar & Content Strategy
A tailored social media content calendar, created by AI and adjustable anytime.
To the Product PageAutomatic Publishing & Scheduling
Posts go out automatically on Facebook, Instagram, LinkedIn (company pages), and WhatsApp, with full control.
To the Product PageCustomer Story
How it works in practice — firsthand.
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They already work with ViralSpoon
Businesses from your industry that run their social media with ViralSpoon.
Frequently asked questions from trade businesses
Answers about solutions, onboarding, and implementation.
