Content Calendar & Content Strategy
Yourcontent calendarfor social media – created automatically, always under your control
ViralSpoon is an AI social media manager for small and medium-sized businesses. Content planning is the first of the three product steps: ViralSpoon scans your website, derives topics for your business from it, and distributes them across dates and channels as a social media content calendar.
How content planning works
01
What a content calendar is: an overview of which post goes out when, on which channel. Why small businesses don't have one: someone running the store, serving customers, and handling billing doesn't collect topics for next month on the side. The familiar pattern: three weeks of nothing, then four posts in one evening. Anyone checking in on a break sees an empty channel. What ViralSpoon does differently: content planning delivers not just the grid, but the content too.
The social media content calendar, and why it usually stays empty
- An overview of which post goes out when, on which channel
- Someone running the store, serving customers, and handling billing doesn't collect topics for next month on the side
- ViralSpoon delivers not just the grid, but the content too
02
More than a calendar: a classic content calendar only shows when what goes out. You still have to find topics and create posts yourself. Finding topics: ViralSpoon suggests topics that fit your business and industry. Distribution: ViralSpoon plans which topic appears when, on which channel. Execution: every topic becomes a finished post with image and text. You have the final say: you can review, edit, move, or delete every entry beforehand.
What a social media content calendar tool needs to do
- More than a calendar
- Finding topics, distribution & execution
- Approval is up to you
03
Website scan: ViralSpoon analyzes your website and captures your services, audience, and tone of voice. Topic suggestions: the AI suggests fitting topics, from services and offers to current occasions, seasonal topics, and recurring formats. Automatic distribution: topics are distributed across dates and channels. How many posts get scheduled per week depends on your plan. Review and approve: you see the finished plan and adjust it as needed.
How ViralSpoon creates a content calendar with AI
- Website scan
- Topic suggestions & distribution
- Review and approve
04
A suggestion, not a mandate: you can edit, move, switch to another channel, or discard any post. Automation off on request: ViralSpoon keeps generating suggestions but publishes nothing without your approval. A look back, included: the content calendar also shows you what's already been published. Together with the stats, you can see which topics land.
Your control over the content calendar
- A suggestion, not a mandate
- Automation off on request
- A look back, included
05
The base rhythm runs automatically: the content calendar covers your regular posts. Add what only you know: the special opening hours for a holiday, this week's offer, the new colleague, the trade fair in March. Insert your own posts: you fill open slots with posts made from a photo, a PDF, a link, or a blog article. Set topics in advance: in brand voice, you set your own topics, and the AI factors them in for its next round of planning.
Planning in seasonal topics and your own promotions
- The base rhythm runs automatically
- Add what only you know
06
Every channel in one plan: Facebook, Instagram, LinkedIn company pages, and WhatsApp. Flexible per post: a topic can run on multiple channels, but doesn't have to. You see for each slot which channel it goes to, and can deselect individual channels as needed. Mind the format: 1:1 for posts, 9:16 for stories and reels, because the Meta API only accepts the vertical format there.
Multiple channels in one content calendar
- Every channel in one plan
- Flexible per post
07
Content planning: works for you. It automatically builds a complete content calendar based on the website scan, without you having to set topics. Content calendar management: works by your rules. You set your own topics and priorities, which feed into upcoming plans. Copilot: works with you. You develop ideas for individual posts in a chat.
Content planning, content calendar management, and Copilot compared
- Content planning: works for you
- Content calendar management: works by your rules
- Copilot: works with you
08
For anyone doing social media on the side: people without marketing training who need a result, not a course. Specifically: small and medium-sized businesses, sole proprietors and freelancers, and businesses with foot traffic. Multiple accounts? Agencies and headquarters manage their content calendars in Agency Mode.
Who automatic content planning is built for
- For anyone doing social media on the side
- Small and medium-sized businesses, sole proprietors and freelancers, and businesses with foot traffic
- Agencies & headquarters
Frequently asked questions about the content calendar and content strategy
Answers to the most important questions about this feature.
How does ViralSpoon know which topics fit my business?
Can I manually adjust the content calendar?
How many posts does ViralSpoon schedule per week?
Does scheduling also work for seasonal offers?
Related Features
More ViralSpoon features that go with this page.
