For the post that isn't in the content calendar. The delivery that just arrived, the finished piece of work, the team mid-setup, the line out the door. Moments like these can't be planned. They're not a replacement for your planned baseline rhythm, but what happens between the planned posts: close to the business, with no lead time.
That's why the ViralSpoon app is deliberately not a second control panel for the whole product, but the short path from camera to published post. Your planned baseline coverage is still handled by the content calendar in the browser.
