These three ViralSpoon features are often confused with each other, but they perform different tasks and interact with one another on different levels. ViralSpoon Brand Voice forms the configuration layer. This is where the basic guidelines for content creation are defined, including brand voice, rules and topical focus areas. These settings form the framework for how ViralSpoon creates content for the respective company.
The ViralSpoon Copilot on the other hand, serves as the dialogue layer. With it, you can develop and refine ideas and content for individual posts. The Copilot is part of Expert Mode and takes into account the guidelines stored there. The ViralSpoon Content Planning in turn, handles automated scheduling and creates a content plan based on the existing information and settings, without every single post having to be scheduled manually.
Brand Voice is therefore not an additional work step, but the overarching configuration layer that makes both working with the Copilot and automated content planning more precisely tailored to the company. While content plan management focuses on overarching planning, the Copilot helps with developing individual posts.
