The workflow in ViralSpoon Agency Mode is generally based on working with a single account, but extends this with the central management of several social media presences. First, a separate account is created for each customer or location and connected to the corresponding social media channels. Each account receives its own individual branding with its own colors, logo and matching tone of voice.
Content planning is also done separately for each account and is based on the respective information and the company's website scan. Building on this, AI content creation helps produce images and texts tailored to the branding and communication of the respective account. Content can then be created centrally and distributed across several accounts. In doing so, Anti-Duplicated Content ensures that individual variants are created for each account, rather than identical posts being published everywhere.
After publication, the results can likewise be evaluated centrally. Through the statistics, you can view impressions, likes and comments separately by post and channel, for example. What matters here is that, despite the central management, the individual accounts remain independent units with their own branding and tone of voice. This prevents, for example, a trade business and a travel agency from communicating in the same way despite having completely different target audiences and brand identities.
