The ViralSpoon Agency Mode and ViralSpoon Connect differ mainly in who controls the social media accounts and who decides on publishing. Agency Mode follows a push principle: an agency or head office has access to the managed accounts and publishes content directly to them. Publishing decisions are therefore made centrally. This model is especially suited to classic client relationships, franchise systems, or branch and corporate structures where several accounts need to be managed centrally.
ViralSpoon Connect, on the other hand, is based on a pull principle. The brand provides content but doesn’t access the social media accounts of connected partners itself. Instead, each partner keeps their own account and decides for themselves which offered content to adopt and publish. This model is especially suited to collaboration between a brand and legally independent distribution partners.
