Setup happens in four steps that don't need to be completed one right after another. At the start, the existing status is reviewed. Based on the website scan, ViralSpoon has already made an initial assessment of the company's tone of voice. This can be reviewed and corrected wherever it doesn't yet match the actual brand communication.
Next, the Brand Voice is further refined. This includes, for example, defining the desired form of address, fixed terms and slogans, as well as brand colors and preferred layouts. In the next step, additional rules can be added. Here you define which terms or content should not appear, which terms are mandatory, and which topics are deliberately excluded from communication. In addition, topical priorities can be defined in content plan management, to be taken into account in future planning.
After setup, it's advisable to review the next automatically generated posts and adjust the stored guidelines further as needed. This allows Expert Mode to be refined step by step: with every post reviewed, it becomes clearer which additional guidelines are needed so that the generated content matches the brand even better.
