Rules complement the Brand Voice with concrete content and formal guidelines. While the Brand Voice defines how a company sounds and presents itself, the rules set out what should generally apply when creating content. This can include, for example, product names, brands or technical terms that must always be used in a specific spelling. Likewise, you can define terms and phrasing that shouldn't be used for professional, legal or internal company reasons.
In addition, you can define which topics should be prioritized and which areas are deliberately left out of public communication. Formal guidelines, such as the use of hashtags, avoiding emojis, or the desired length of post texts, can also be stored as rules.
The more precisely these guidelines are defined, the fewer manual adjustments are needed for later content creation. The stored rules are taken into account for automatically generated posts, as well as for the suggestions from the ViralSpoon Copilot, ensuring consistent communication across all content.
