A social media content calendar tool can fundamentally serve one of two roles: it can act as a pure calendar, or it can support the entire process from planning through to the finished post. A classic content calendar mainly shows when which content should be published. Coming up with topics, creating, and finalizing the posts remains the user’s job.
ViralSpoon goes a step further and takes on three core tasks within this process. For topic ideation, it suggests content that fits the business and its industry. Next, ViralSpoon handles the distribution, planning which topic appears on which channel and when. The next step is execution: the planned topic becomes a finished social media post with matching image and text.
The final decision still rests with the user. Every entry in the content calendar can be reviewed, edited, rescheduled, or deleted entirely before publishing. ViralSpoon automates large parts of planning and content production without taking control over actual publishing away from the user.
