Brand Voice
Brand Voice:Brand Voicefor social media with AI
ViralSpoon works as an AI social media manager for smaller businesses without a marketing team. ViralSpoon Expert Mode is the configuration layer on top: here you set your brand voice — tone of voice, terminology, colors, and layouts — and add your own topics.
The mode for experts
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Instructions, not corrections: in your brand voice, you tell the AI upfront how it should write, instead of improving each post individually afterward. The website scan is enough to start: by default, ViralSpoon works with the information from your website. For more control, there's brand voice: if you have fixed language rules, address multiple audiences, or work in a regulated industry, you set brand language, content rules, and AI personalization in one place.
Brand voice at a glance
- Instructions, not corrections
- The website scan is enough to start
- More control over your brand
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Language: you decide on formal or informal address, the tone that applies, how long sentences are, and which terms or slogans belong to the brand. Colors: your brand colors for backgrounds, shapes, and text. Layouts: preferred templates, logo position, and typography. Set once, applied everywhere: AI content creation uses your settings for every post, for text just as much as for graphics.
Setting your brand voice for social media with AI
- Language, colors, layouts
- Set once, applied everywhere
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Correct spelling: product names, brands, and technical terms always appear exactly the way you define them. Off-limits terms: words and phrasing you don't want to appear for professional, legal, or internal reasons stay out. Steer topics: you decide which topics are prioritized and which stay deliberately off-limits. Formal rules: you set hashtags, emojis, or text length once. Less rework: the rules apply to automated posts and to the ViralSpoon Copilot's suggestions. The more precise they are, the less you'll need to adjust later. Learn more
Setting rules
- Correct spelling
- Off-limits terms
- Formal rules
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ViralSpoon Copilot: your AI assistant for developing topic ideas in a chat. It draws on your saved settings — the more complete they are, the better its suggestions fit. Content calendar management: you set your own topics and priorities, and automatic content planning picks them up for its next round. So instead of moving individual posts around, you change the underlying basis.
Included features
- ViralSpoon Copilot
- Content calendar management
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Review what's there: ViralSpoon already estimated your tone of voice during the website scan. You check the result and correct anything that's not quite right. Sharpen your brand voice: you set form of address, fixed terms and slogans, brand colors, and preferred layouts. Set rules and topics: you define banned terms, required spellings, and off-limits topics. In content calendar management, you set priorities for upcoming planning. Review and fine-tune: you look at the next automated posts and adjust your settings as needed. Each post makes it clearer what's still missing.
Setting up brand voice
- Review what's there
- Sharpen your brand voice
- Set rules and topics
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How brand voice, Copilot, and content planning work together
- Brand voice: the settings
- Copilot: the dialogue
- Content planning: the automation
- Brand voice: the settings. Here you set language, rules, and topic priorities. This is the framework for everything ViralSpoon creates for you.
- Copilot: the dialogue. With the AI assistant, you develop ideas and content for individual posts, matching your settings.
- Content planning: the automation. ViralSpoon plans your posts on its own, without you having to plan each one individually.
How it all fits together: brand voice isn't an extra step. It makes sure Copilot and content planning fit your business more precisely.
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When brand voice is worth it, and when it isn't
- Regulated industries
- Fixed language rules
- Clear topic priorities
Who brand voice is worth it for
- Fixed language rules: your brand has clear guidelines that the AI should follow too.
- Regulated industries: terms and phrasing need to be tightly controlled.
- Clear topic priorities: certain topics should always come up, others never.
- Several people on the team: your presence should stay consistent, no matter who posts.
When you don't need it
- If you're already happy: if the automated posts already work for you, there's nothing extra to set up.
- Honestly: setup takes some time and pays off mainly if you keep maintaining the settings.
Multiple accounts? For branch chains, franchise systems, and agencies, there's Agency Mode.
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Frequently asked questions about Brand Voice
Answers to the most important questions about this feature.
What does Brand Voice mean at ViralSpoon?
What's included in Expert Mode?
How does Expert Mode differ from content planning?
What rules can I set for my social media content?
Does Expert Mode check my content for legal compliance?
Who is Expert Mode worth it for?
Is Expert Mode included in all plans?
Related Features
More ViralSpoon features that go with this page.
