Guides
Schritt für Schritt zumbesseren Content
Practical instructions you can put to use right away – from editorial planning to evaluation.
All Guides
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Adjust once instead of correcting every time
The practical benefit shows up in everyday use.
Open guideAn agency or head office managing many accounts
As soon as someone manages twenty accounts instead of one, the bottleneck isn't creation, it's overview.
Open guideAnti-Duplicated Content Explained
When a headquarters sends the same post to thirty locations, the same content exists thirty times in identical form across networks.
Open guideApp and Browser Working Together
The division of labor between app and browser at ViralSpoon is a deliberate choice.
Open guideApproval: Internal with the Team, External with the Client
As soon as more than one person works on the accounts, content goes through internal approval: created by one person, approved by another.
Open guideBranding, Even for Quick Posts
This is the difference between a post created in the ViralSpoon app and a photo uploaded directly from the Instagram app.
Open guideBrand Voice at a Glance
It's the level where you give the AI instructions, instead of correcting its results one by one.
Open guideBrand Voice, Copilot and Content Planning Working Together
These three ViralSpoon features are often confused with each other, but they perform different tasks and interact with one another on different levels…
Open guideChannels Supported for Automatic Publishing
ViralSpoon supports four social media channels for direct publishing.
Open guideConnecting Channels to ViralSpoon
Connecting your social media channels to ViralSpoon generally only needs to be set up once.
Open guideConnecting Instagram to your Facebook Page: step by step
How to connect your Instagram business profile to your Facebook Page and link both to ViralSpoon – including fixes for the most common errors.
Open guideContent Formats Created Automatically
ViralSpoon's AI content creation supports the key formats small businesses need for their day-to-day social media communication.
Open guideContent for Multiple Locations or Partners
Once multiple accounts use the same content, a new problem arises: platforms can flag identical posts as duplicates.
Open guideContent in Your Brand Voice
ViralSpoon stores your language, colors, and layouts once and applies them to every post — not just the design, the copy too.
Open guideContent Planning, Content Plan Management, and Copilot Compared
Three ViralSpoon features handle social media content planning, but each one plays a different role.
Open guideCo-Op Advertising Fund Tracking Explained
WKZ stands for co-op advertising funds: money or budget that a brand makes available to its distribution partners for advertising.
Open guideCreating posts on the go
The most common reason for creating your own post doesn't come up at a desk, but in the store, the kitchen, or on the job site.
Open guideDefining Your Brand Voice for Social Media With AI
The Brand Voice describes how a company communicates and presents itself visually across all social media posts.
Open guideDistributed marketing and the role of ViralSpoon Connect
Distributed marketing refers to marketing that a brand prepares centrally but that is executed by legally or organizationally independent entities...
Open guideFormat and publishing
Text slides are published as a carousel – all slides sit in one post, not several.
Open guideFormats for Posts, Reels and Stories
The right format is one of the most important factors for smoothly publishing mobile posts.
Open guideFour steps to a finished post
Post creation brings four elements together: occasion, text, layout, and image. The result is a post ready to publish.
Open guideHow a text slide post comes together
The process is the same as regular post creation, just with a different format.
Open guideHow ViralSpoon Builds a Content Calendar with AI
Content planning is the first of ViralSpoon’s three core product steps — the starting point before AI content creation and automatic publishing.
Open guideHow ViralSpoon Creates Social Media Content with AI
Creating social media content with AI starts with a suitable topic, post copy, a layout, and the right visual material.
Open guideIncluded Features
Two features that wouldn't exist without the module: ViralSpoon Copilot. The AI assistant you use to develop topic suggestions in dialogue.
Open guideLocation, Studio, or Agency: Which Path Fits You
Location: your own brands and sites. A bakery with four branches, a restaurateur with three concepts, a small hotel chain.
Open guideManaging Multiple Social Media Accounts
The workflow in ViralSpoon Agency Mode is generally based on working with a single account, but extends this with central…
Open guideMultiple Channels in One Content Plan
ViralSpoon's content plan brings all your connected channels together in one place.
Open guideMultiposting: One Post, Multiple Channels
With ViralSpoon, a single post can go out across multiple connected social media channels at once, with no separate setup per network.
Open guideOne brand and its local partners
In the third case, the accounts don't belong to head office.
Open guidePosting on the Go in Three Steps
Content creation with ViralSpoon is designed to be as simple and fast as possible.
Open guidePull vs. push: the difference from agency mode
ViralSpoon has two operating modes for distributed organizations: ViralSpoon Connect & agency mode.
Open guidePush or Pull: Agency Mode and ViralSpoon Connect
ViralSpoon Agency Mode and ViralSpoon Connect differ mainly in who controls the social media accounts and who decides on publishing.
Open guideRequirements for Automatic Posting on Instagram
For ViralSpoon to publish posts automatically on Instagram, you need an Instagram business profile.
Open guideScheduling Seasonal Topics and Your Own Promotions
The automatically generated content plan covers your basic rhythm — here's how to add what only you know.
Open guideSetting Up Brand Voice
Setup happens in four steps that don't need to be completed one right after another. At the start, the existing status is reviewed.
Open guideSetting Up Rules
Rules complement the Brand Voice with concrete content and formal guidelines.
Open guideSeveral people within your own business
The content calendar is the shared view here: what's being published in the coming weeks sits in one place and is clear to everyone…
Open guideSmart Scheduling: The Right Time for Each Account
Smart Scheduling uses AI to decide when a post goes live. In multi-account operation, that has two effects.
Open guideSocial media content for your sales partners
A brand provides social media content to its sales partners by uploading it to a shared platform from which partners select it themselves...
Open guideSocial media strategy for small businesses: the complete guide
How small businesses can build a working social media strategy – despite limited time and without a dedicated marketing team.
Open guideStaying in Control and Turning Off Automation
Automatic publishing with ViralSpoon comes with three levels of control.
Open guideThe Channels of the ViralSpoon App
The ViralSpoon app publishes on the same channels as the web version: Facebook, Instagram, LinkedIn (company pages), and WhatsApp.
Open guideThe Numbers from the Perspective of Agencies and Headquarters
Anyone managing several accounts needs the figures bundled together, not per login.
Open guideThe Publishing Time
At the times ViralSpoon determines are best for each channel, rather than whenever you happen to have time to post.
Open guideThe Social Media Content Calendar and Why It's Often Empty
A social media content calendar is an overview showing which post goes out when and on which channel. In small businesses, it rarely gets made.
Open guideThe ViralSpoon Agency Mode at a Glance
ViralSpoon Agency Mode makes it possible to manage a large number of social media accounts centrally through a single interface.
Open guideTravel Distribution as a Proof Case
ViralSpoon Connect got its start in travel distribution.
Open guideViralSpoon Connect in Everyday Use
With ViralSpoon Connect, the brand provides its content centrally.
Open guideWhat a Content Calendar Tool for Social Media Needs to Do
A social media content calendar tool can serve one of two roles: a simple calendar, or full support from planning to the finished post.
Open guideWhat post creation can't do
An honest section, because the limits affect everyday use. What ViralSpoon also doesn't do: check the accuracy of your content.
Open guideWhat "Publish Automatically" Means at ViralSpoon
It means the post sits in your content calendar, and ViralSpoon publishes it on the connected channels at the scheduled time.
Open guideWhat stays the same across all three cases
Regardless of who's involved: templates, brand voice, and content calendar are managed centrally, and every post can be checked before…
Open guideWhat text slides are
A text slide post is a carousel: several slides within one post, read by swiping.
Open guideWhat text slides can't do
No videos or reels. Text slides are images. ViralSpoon doesn't currently offer its own video creation feature; it's in development. No music.
Open guideWhat the template editor isn't
Not a graphics program. The editor works with your existing templates and your branding. It doesn't replace a design tool for free-form design.
Open guideWhat the ViralSpoon App Is For
For the post that isn't on the editorial calendar. The freshly delivered goods, the finished piece, the team setting up, the line outside the door.
Open guideWhat You Actually Do With the Numbers
The ViralSpoon statistics aren't meant to be the endpoint of analysis, but the basis for further content planning.
Open guideWhat you change in the template editor
The editor gives you access to the components a post is built from: colors, font, logo placement, and the layout of the area where the text...
Open guideWhen Brand Voice Pays Off – and When It Doesn't
This is worthwhile especially for companies that want to actively manage their social media communications and set binding requirements for content creation…
Open guideWhen text slides work better than a photo
Two situations favor text slides. The topic has no visual.
Open guideWhen you create a post yourself
ViralSpoon delivers finished posts to you every week without you having to do anything - these are the automated posts from your content calendar.
Open guideWhere Images and Source Material Come From
For content creation in ViralSpoon, image and source material can be used and combined from four different sources.
Open guideWhich case applies to you?
The three situations look similar from the outside but need different tools.
Open guideWhich formats templates apply to
Templates exist for the formats ViralSpoon creates: posts with a single image and text, stories, carousels, text slides, and offer and...
Open guideWhich formats you can create
Post creation covers the formats small businesses need day to day: publishing to Facebook, Instagram, LinkedIn company pages, and WhatsApp.
Open guideWhich Numbers ViralSpoon Shows
For every published post, ViralSpoon provides key performance metrics broken down by social media channel.
Open guideWhich Plan Fits Which Path
Location for your own brands and locations. Studio for franchise, partner, and distribution networks, with partner approval and its own branding.
Open guideWhich SMEs the Social Media Statistics Are Designed For
For businesses where social media is one of twelve tasks. A travel agency, a pharmacy, a trade business, a law firm, a restaurant.
Open guideWho Automatic Content Planning Is For
For businesses where nobody handles social media full-time — people with no marketing background who need results, not a course.
Open guideWho Automatic Publishing Is For
For businesses where social media happens between customer conversations and the till: restaurants, retail, trades, travel agencies.
Open guideWho Gets the Most Out of the ViralSpoon App
For anyone whose work doesn’t happen at a desk.
Open guideWho ViralSpoon Connect Was Built For
Connect originally emerged in travel distribution, but the underlying mechanism isn't limited to the travel industry.
Open guideWhy AI Posts Often Look Cookie-Cutter
Cookie-cutter content is exactly what happens when only the text is generated and the image comes from a stock photo database.
Open guideWhy templates exist at all
For a post to look like your business and not like a generic template kit, the design has to be defined in advance.
Open guideWhy Three Metrics Are Enough for a Decision
The challenge with many social media dashboards isn't that they provide too few metrics, but often lies in the sheer volume of available…
Open guideYour Control Over the Content Calendar
ViralSpoon’s content calendar is a suggestion, not a requirement.
Open guideYour Own Content
Alongside the automated posts, you can also create content that you initiate yourself.
Open guide